The Evolution of Agri-Food Tech and Investing with Impact

Event Overview 

Although less than 1% of Singapore’s land is dedicated to agriculture, the country has sought to become Asia’s urban agri-food tech hub. An increasing number of entrepreneurs are entering the field of AgriTech and FoodTech, bringing technologically-advanced infrastructure and smart systems, such as Internet of Things (IoT) sensors and Artificial Intelligence (AI) applications to optimize food production. What are some of the investment trends in this sector, and key innovations that we can look forward to in the near future? What impact can we expect on sustainability?Following our webinar led by Dr Sandhya Sriram about the future of cell-based meats, we are now bringing another passionate speaker, John Friedman, Director at AgFunder Asia and GROW Accelerator, to talk about the evolution of the Agri-Food Tech sector from an investor’s perspective.

About the Speaker

John is a director of AgFunder Asia and GROW Agrifood Tech Accelerator, where he leads business development and is a member of the fund’s investment team. Prior to joining AgFunder, John was an investment banker with 12 years’ experience in public markets at Morgan Stanley and Deutsche Bank. John is also the founding director of Makana Ventures, a Singapore-based collective with activities aimed at driving a more sustainable agri-food system across Southeast Asia. His angel investments have focused on companies seeking to innovate the way society connects with food, from first production to final consumption. Originally from Hawaii, John studied in the UK, is a graduate of Cornell University and now lives in Singapore with his wife and children. He is a Singaporean citizen.

About AgFunder

AgFunder is one of the world’s most active agri-food tech investors. Founded in 2013 with offices in Silicon Valley and Singapore, our mission is to invest in impact-driven technologies to rapidly transform the global food and agriculture system. In addition to an active portfolio of 40 companies, AgFunder runs GROW – Southeast Asia’s first dedicated agri-food tech accelerator program based in Singapore. Armed with proprietary technology to support our investment team, AgFunder has privileged access to the industry’s top dealflow with unique resources to help scale and support our portfolio companies. Through our in-house media channel, AgFunderNews, we count a global ecosystem of over 80,000 members and over 2 million annual site visits. For more information, visit:, and